Weeks, if not months of hard work have created a solid brand and corporate identity for your business. Now it’s time to set up a digital presence by establishing a website. If you’re tempted to hire the cheapest website designer you can find, or try do it yourself without having the necessary skills, consider leaving it to the experts. A website can impact everything from search engine rankings, to online sales, and even your potential customers’ impression of your brand, as this is often the first encounter they will have with your business.

A website offers your business something it needs when first starting out: A reputation and sense of trustworthiness. Think of all the times you’ve heard of a business and immediately searched for them on the internet, only to find nothing. You probably stopped your search and became a little wary of the products or services on offer.

Now think of how different your reaction would be if you came across a secure website that contains everything you need to know, looks great, and is easy to navigate, thanks to efforts of a website designer. Imagine that the site in question has positive reviews and awards on it.

Unlike a retail store which has operating hours, a website promotes your business 24/7. And not only does a website instil a sense of credibility in potential customers, it also provides the backbone for your search engine optimisation (SEO) efforts. Having a website designer work with SEO experts, copywriters, and developers to optimise your website’s visual and written content, will ensure that your site ranks well when potential customers search for keywords relevant to your business. It also allows customers to know exactly what it is you offer, and where you offer it.

If you want to grow your business or reach a bigger market, a website can have an e-commerce facility to support this. This can ensure that anyone from anywhere in the world can buy your products and services, as long as they have an internet connection. There are also all sorts of measures that a website designer can utilise to assure the customer that the online store is safe and secure, such as having integrated payment options, and an SSL certificate.

A website can do so much for your business, and it’s something you should have in place before you begin any major digital advertising efforts. If you need assistance with finding the right website designer to do this, don’t hesitate to contact StratDigi for assistance.

StratDigi are experts in Digital Advertising & Digital Marketing.  We’re based in Johannesburg, but all our offerings, from SEO, Google AdWords Management, Social Media Content Creation and Website Design is offered throughout South Africa.