DIGITAL SOLUTIONS
"Web design should be three things: human-centered, compelling and future-proof."
Our digital solutions – including SEO, Ad Words, Social Media and Website Design – consider every aspect and step of your audience’s user experience; ensuring, firstly, that they see all of our hard work by getting their eyes on it, and, secondly, that when we’ve got their attention, we keep it by delivering answers to their questions and turning a first impression into a long-term partnership.
You may have seen the terms Pay Per Click, SEO and AdWords together. This might make you think that they are one and the same? Well, the reality is that they are very different components that make up search engine marketing and can be employed together or separately, depending on your business and marketing goals.
You may have seen the terms Pay Per Click, SEO and AdWords together. This might make you think that they are one and the same? Well, the reality is that they are very different components that make up search engine marketing and can be employed together or separately, depending on your business and marketing goals.
WHAT IS SEO?
An acronym for Search Engine Optimisation, SEO is a blend of strategies, techniques and tactics used to increase traffic to a website by ranking highly in the search results pages of search engines like Google, for example. Industry jargon aside, SEO is to your website what a microphone is to a voice, or a telescope to the naked eye.
ORGANIC VS. PAID
What’s the difference?
Based on unpaid or ‘natural’ rankings, organic search results are determined by search engine algorithms whereas paid search is, as the term suggests, ‘paid for’ – allowing you to buy your website’s place in the search engine results page when someone types in specific keywords or phrases.
SEO IS A LONG-TERM INVESTMENT, NOT A SHORT-TERM ‘FIX’.
An effective, insights-driven SEO strategy usually takes around 4 to 6 months to start seeing results, depending on the competitiveness of your industry and popularity of your selected keywords. Other factors, like the age of your domain and website also play a role. With this in mind, we offer all our SEO packages over a minimum of 6-month contracts and 9 to 12 months for highly competitive key words.
OUR SEO PACKAGES INCLUDE:
KEYWORD ANALYSIS
SITEMAP .XML FILE
LINK BUILDING
META DATA ANALYIS
ROBOTS.TXT FILE
ON-PAGE OPTIMISATION & RECOMMENDATIONS
OFF-SITE OPTIMISATION
WEBSITE ANALYTICS & TOOLS
SETUP OF GOOGLE ANALYTICS IF REQUIRED
GOOGLE MY BUSINESS SETUP
MONTHLY SEO REPORTING
MONTHLY BLOG ARTICLES
The fine print…
Should you be dissatisfied with our services, you are welcome to cancel your contract by giving us one calendar months’ notice in writing. All SEO services are billed monthly and are payable upfront for each month’s service. See below for our detailed Ts and Cs.
SEO, GOOGLE ADWORDS OR BOTH?
BOTH.
Adwords and SEO are not competitors but they are two powerful tools available in your digital marketing arsenal. You should use Adwords when you want traffic fast, but you need SEO for long-term – and sustainable – online success.
What are Ad Words? And why use them?
Developed by Google, AdWords helps businesses to optimise their online advertising, honing in on the online target market with precision – and measurable results. When we weave Google Adwords into your content strategy, we’re able to connect potential customers with your product and/or service offering instantly. When the search terms and keywords they use highlight a problem or a question, your business is there with the solution or the answer they’re looking for. For example, when a potential client of ours searches Digital Advertising Agency Johannesburg they don’t see every Jo’burg-based digital advertising agency in Johannesburg, they see ours. That’s the beauty – and power – of Google AdWords management.
For best results from your online advertising, you should use both SEO and AdWords to position your website clearly in front of your target audience. If someone unfamiliar with your site sees your brand twice on the results page, they will be more likely to take a look. If your website appears on paid and organic lists, your credentials will actually increase significantly and traffic will increase also. They become even more effective when employed in a coordinated search approach.
Many companies see AdWords vs. SEO as two completely separate entities and focus only on one after the other. What you may not know is that the information and data you receive from your AdWords account is often crucial to the SEO strategy, every good SEO Specialist and SEO company understands this logic.
“Perhaps the greatest synergy between SEO and Google Adwords is the wealth of keywords that the Pay Per Click campaign can discover. Since Google no longer offers search keywords that bring organic traffic to the website, SEOs have reduced the visibility of potential keywords. Through the pay-per-click campaign, Adwords informs us about the search terms that users are searching to find your business. We can optimise your website for those keywords that we know are driving traffic.”
SEO is a complex process, and, in the long run, it’s best implemented with the guidance and expertise of an SEO specialist because the success of SEO depends on the effort, expertise and experience of the SEO company and the breadth of its SEO services and value-for-money SEO packages. There are also other variables attributed to the Google Ranking algorithm, more than 200 factors in fact, which is why SEO is not a case of ‘DIY’ thing, it’s a strong case for partnering with a digital advertising agency with a team of SEO professionals. Think that sounds like StratDigi? You’re right. We’re an SEO company with a reputation for offering the best SEO services Johannesburg and SEO services Gauteng, and SEO packages South Africa.
SEO does not charge you by click.
With SEO, you need to earn trust through clicks on the website and backlinks that require more time and a continuous effort to keep that ranking. To get the most out of your SEO campaign, it’s important to choose a good selection of keywords right from the start and see AdWords as an integral part of your SEO vision rather than an afterthought.
An AdWords campaign run by an SEO specialist, delivers incredibly useful data quickly.
When managed well by a certified AdWord Professional in an SEO company like ours, an AdWords campaign reveals the most effective keywords almost instantly, which means no waiting around for the insights you need to fine-tune and optimise your online advertising campaign, so that you can attract your ideal audience fast and generate the kinds of online leads that convert to bottom line sales.
BENEFITS OF ADWORDS
Immediate
AdWords can be activated immediately and the more money you spend, the more traffic you get.
Guaranteed visibility
With AdWords done by a certified AdWord Professional, you are guaranteed to see your website appear in the search results and can customise the message you want to display.
Cost-effective
In terms of cost, AdWords provides more security for the desired result, which is paid search traffic and you can assign a fixed budget, assuming you can get a certain clicks or visits to your website.
IN A NUTSHELL: ADWORDS VS. SEO
Google AdWords
SEO
PIXEL PERFECT WEBSITE DESIGN
FIRST IMPRESSIONS COUNT
In an increasingly digitally-driven and digitally-savvy world, your website is no longer just something you need to do business, it’s a deciding factor in whether or not your ideal customer wants to do business with you. It’s not enough to just have a website that looks the part, your website needs to be designed as part of a greater digital eco-system, strategically crafted and expertly considered with the user experience in mind. So that leads become sales and interest becomes revenue. That’s where a reputable web design company (like us) and an experienced web designer (like each and every one of our web design team) comes in.
“Not all websites are created equal. Cyberspace is a crowded place, crammed with millions of websites all vying for attention, which is why your website needs to come out on top – both in terms of search results, content and visual appeal.”
If you arrived here by typing Web Designers Fourways or Website Design South Africa or Website Design Johannesburg into your browser, you’ve come to the right place. As one of the most innovative, creative and strategically-led website design companies in Johannesburg with some of the best web designers in the business, we know all too well the benefits of a well-designed website – and how to conceptualise, design and deliver one for your business.
Having a beautifully designed website that turns into a jumbled, incoherent mess the moment it’s viewed on a smartphone instead of a laptop simply isn’t an option, which is why at StratDigi we partner with our clients to create fully responsive websites that perform optimally across all devices and operating systems.
When it comes to website design, BEST PRACTICE MAKES PERFECT.
A good website – and best-in-the-business website design – delivers an excellent user experience that converts visitors into customers; is both visually appealing and compatible with all devices; adheres to SEO best practices; and delivers content that adds value to those consuming it.
Whether you’re starting from a clean slate or feel that your website needs a professional revamp, at StratDigi we believe in collaborating with our clients to create websites that provide a fully responsive, intuitive User Experience (UX) and perform well across all devices, ensuring that your website becomes one of the most effective marketing tools at your disposal.
If your company is already investing in email marketing, search engine marketing, or any form of digital marketing, your efforts should lead potential customers back to your website. Not seeing the website traffic you’d hoped for?
SOCIAL MEDIA
Social media is no longer an optional extra for businesses looking to increase revenue and reach, it’s a key piece of the brand presence puzzle and instrumental in increasing your market reach, conducting do market research and reducing marketing costs.
When used insightfully, skilfully and with just the right balance of strategy and creativity, your brand’s social media presence will attract customers, build a sense of community, generate genuine customer feedback, cultivate customer loyalty and get you more bang for your advertising buck. Turns out, there really is a lot to like about social media.
Why StratDigi for your social media needs?
We guarantee the selection of the most appropriate platforms for your business, whether that be Facebook, LinkedIn, Instagram, Twitter, Pinterest or Tik Tok – or some (if not all) of the above.
We pride ourselves on creating in-depth strategies that place equal emphasis on the management of social media campaigns and the detailed metrics required to report back, thoroughly.
We meticulously measure your social media activity against one thing, your core objectives, which is how we are able to hone in on precisely where your business needs to go, who it needs to target and what it needs to post/share.
SOCIAL MEDIA ALONE DOES NOT A DIGITAL STRATEGY MAKE…
Yes, social media is a marketing superpower and, when these powers are placed in the right hands – and used for good – a post a day can keep the competition at bay. But social media (however share-worthy and potentially viral) is a supporting act, not the lead, in your marketing efforts.
Social Media Management does three things:
CREATES brand presence
SUPPORTS other marketing efforts
REAFFIRMS core business messages
Here’s what Social Media Management doesn’t do:
It doesn’t generate direct leads.
While some lead generation is possible, and given attention to in these management services, if you are looking for fast and direct response lead generation, then you’d need to opt for a lead generation or social media advertising campaign.
It doesn’t give you control over your audience.
One major limitation of organic social media marketing is that you have no control over your audience. The social media platform algorithms control how much reach organic posts get in front of your built audience. With an ever-increasing amount of information flowing through social media channels, it appears business channels get less and less reach every month. This lack of control and real ownership is important for you to understand as it should be part of our thinking when determining how we use the audience developed in these channels.
NO CONTROL OVER YOUR AUDIENCE? ENTER EMAIL MARKETING
Speak to us about developing a email marketing database off the back of your social media efforts by convincing your social media audience to join your email database through sporadic posting. Once the social media audience has agreed to join the email database, we then have control over the marketing communications that will reach your target audience. Think of social media as the dartboard and email marketing as the dart.
SOCIAL MEDIA NOT GENERATING LEADS? ENTER SOCIAL ADVERTISING LEAD GENERATION
Where strong targeting equals ‘low cost per lead’ leads. Aimed at building a database of targeted leads, our social media advertising lead generation service delivers a database of targeted leads for ongoing nurturing and marketing, at a cost per lead that is very attractive.
The process runs through a targeted Facebook ad with some form of lead bait, to a landing page where prospects leave their details if they would like a copy of the lead bait. Details get stored in a database for email or other marketing. Please note, our social advertising lead generation service requires a budget for Facebook which is NOT included in the service fee.
HOW DOES GOOGLE DETERMINE YOUR RANKING?
It does so based on a variety of factors…
KEYWORDS ARE ‘KEY’
Keyword selection is extremely important. To help your business rank in the right search results, you need to choose relevant keywords for your page. Google will rank your page based on the keywords you select, so you’ll want to use keywords related to the topic of your page to help you appear and rank in relevant queries.
CONTENT IS KING (AND QUEEN)
Quality content deliver quality results. Google wants to direct users to high-quality content that provides them with the information they need. When you have long, informative content, Google is more likely to rank your website higher in the search results. A high-quality, lengthy piece of content will keep users on your website longer, boosting engagement and sending positive signals to Google about your page.
SECURELY DOES IT
An SSL certificate is a must-have. Personal information security and privacy are rising concerns for Internet browsers, and Google has noticed, so it’s important to encrypt the information on your site using an SSL certificate. Google will rank secure sites over non-secure sites, so an SSL certificate isn’t a nice-to-have, it’s a must-have.
UX MARKS THE (RANKING) SPOT
The better the user experience (UX), the better your ranking. Google wants to promote sites that offer a positive experience. You must focus on enhancing the user experience on your site, so leads will remain on it longer and help improve your ranking. Some UX features include easy navigation, headings and bullet points in content, and engaging images and videos.
COMPATIBILITY COUNTS
Mobile compatibility is more important than ever. Google has been pushing responsive design over the last couple of years due to the rise of mobile web browsing. Responsive design is important because it helps users view your site on any device. Since Google moved to a mobile-first indexing system, you need to have a mobile-friendly site to rank well in search results.
WAITING ROOMS ARE FOR DOCTORS
Page speed matters. Users want information fast, so if you have a slow loading site, you’re not going to rank as well in the search results. Your site needs to load quickly, or users are likely to bounce from your page, which hurts your ranking.