If that sounds exciting, but you don’t have a Facebook business page yet, don’t fret. We’ll take you through the process…step-by-step.
First things first
To begin the signing up process, click this link, which will take you to the Facebook Business creation page. Choose the option that’s best suited to your business, and fill in your details to continue. Keep in mind that you can’t set up a Business page without a Facebook profile.
Let’s talk about you
So, with your details entered, the next step will be creating a name for your page, and a blurb. The name can be your actual business name, or the name you want people to search for when they’re looking for your business. You’ll also be able to give a description about your business, this is important. People like to see what you’re about before engaging with you. It’s also important that this blurb is short, sharp and to the point and our advice is to include frustrations that potential clients might be able to relate as well as the solutions your business offers to these frustrations.
Give them something to look at
This might seem like an obvious step, but be sure to get a great looking profile and cover photo for your business page. A logo and image for your shop will often suffice, but if you want to grab attention, this is the place to do it.
Give them something to do
At the final stage of the creation of your business page, you will be allowed to modify the call to actions you want visitors to perform when visiting your page. You can have visitors contact you, visit your home page, or drive traffic to your website. Adding extra call to actions buttons is easy, but remember to not swamp your visitors. In this case, less is definitely more.
Ready, set, publish
The groundwork for your page has been laid, and you’re ready to go. Now you only need to publish your page, and it will become visible to all Facebook users. Remember to start providing content from the start, and be sure to turn on your messaging functions, to ensure you keep in touch with your clients! Facebook also provides you with a wide range of page results you can use to fine-tune your communication approach to your visitors.
Now that your page is published, a great habit to get into immediately is to start requesting that some of your happy and loyal clients – if they don’t mind of course – visit your new page, give it a like and if possible, rate and comment on the service that you’ve provided them with. This is a spectacularly effective way of demonstrating your value to visitors to your Facebook page.
If you have any other questions about setting up a Facebook business page, or need help with some great social media content creation, please do not hesitate to contact us today!
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