What is Social Media?

So much more than baby photos and ‘look what I’m having for lunch’, social media (when employed strategically) can raise brand awareness, generate leads and create sales while giving your brand the opportunity to talk directly to its audience and build relationships with new and existing customers.

We are able to hone in on precisely where your business needs to go, who it needs to target and what it needs to post/tweet/share because we meticulously measure your social media activity against one thing, your core objectives. Not only does StratDigi guarantee the selection of the most appropriate platforms for your business but we also pride ourselves on creating in-depth strategies that place as much importance on the management of social media campaigns as on the detailed metrics required to report back, thoroughly.

Social Media Packages
Basic
R2000 p/m
1 Social Media Platform
8 Monthly Posts
1 Cover Image or Ad Series
Monthly reporting & recommendations
Profile Setup
Basic Profile Review & Recommendation
Post Captions & Custom Designs
No Targeted Ad Management
No Tab integrations
Popular
Intermediate
R3800 p/m
2 Social Media Platforms
12 Monthly Posts
1 Cover Image or Ad Series
Monthly reporting & recommendations
Profile Setup
Basic Profile Review & Recommendation
Post Captions & Custom Designs
Targeted Ad Management
Tab integrations 
Advanced
R5500 p/m
3 Social Media Platforms
16 Monthly Posts
2 Cover Image or Ad Series
Monthly reporting & recommendations
Profile Setup
Basic Profile Review & Recommendation
Post Captions & Custom Designs
Targeted Ad Management
Tab integrations

Social Media Package Enquiry

What’s included in our social media monthly management

Once you’ve selected your social media package, StratDigi will send you a complimentary, basic social media strategy based on your industry, target audience, and business objectives.  Just some added value to get you kick-started on your social journey.

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Facebook

■ Add tabs related to business

■ Generate content to support your advertising budget, aiming to improve likes & engagement

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Twitter

■ Grow followers

■ Create tweets relevant to trends

■ Target lists of relevant users

■ Use business hashtags

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Google+

■ Join communities & groups

■ Add relevant people to your circles

■ Create business boards

■ Grow followers

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LinkedIn

■ Make relevant Connections

■ Generate content that is suitable for this business platform

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Instagram

■ Research and use of hashtags

■ Grow Followers

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Pinterest

■ Re-pin

■ Grow followers

■ Research and use of hashtags

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Social Media Management – Limitations

  • Social Media Management is more about creating brand presence, supporting other marketing efforts and reaffirming core business messages, rather than direct lead generation.
  • While some lead generation is possible, and given attention to in these management services, if you are looking for fast and direct response lead generation, then you’d need to opt for a lead generation or social media advertising campaign – find out more here
  • One major limitation of organic social media marketing is that you have no control over your audience. The social media platform algorithms control how much reach organic posts get in front of your built audience. With an ever-increasing amount of information flowing through social media channels, it appears business channels get less and less reach every month. This lack of control and real ownership is important for you to understand as it should be part of our thinking when determining how we use the audience developed in these channels.
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Social Media Management – What’s Next

  • Email marketing is another great extension to a successful social media marketing campaign. In the last point above, we address the issue of lack of ownership/control of the social media audience. A great way to overcome this challenge is to develop an email marketing database off the back of the social media effort by endeavoring to convince the social media audience to join the email database through sporadic posting. Once the social media audience has agreed to join the email database,we then have control over the marketing communications that will reach your prospects.
  • Search-related social marketing services are also an option to open up a completely new marketing channel.
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Social Advertising Lead Generation

This service aims at building a database of targeted leads.
  • The service requires a budget for Facebook which is NOT included in the service fee.
  • The process runs through a targeted Facebook ad with some form of lead bait, to a landing page where prospects leave their details if they would like a copy of the lead bait. Details get stored in a database for email or other marketing.
  • The deliverable of this service is the database of targeted leads for ongoing nurturing and marketing, at a cost per lead that is very attractive.
  • This leads capturing strategy generally offers a low cost per a lead, with strong targeting.