Social Media Packages
Social Media Package Enquiry
Social Media Management – Limitations
- Social Media Management is more about creating brand presence, supporting other marketing efforts and reaffirming core business messages, rather than direct lead generation.
- While some lead generation is possible, and given attention to in these management services, if you are looking for fast and direct response lead generation, then you’d need to opt for a lead generation or social media advertising campaign.
- One major limitation of organic social media marketing is that you have no control over your audience. The social media platform algorithms control how much reach organic posts get in front of your built audience. With an ever-increasing amount of information flowing through social media channels, it appears business channels get less and less reach every month. This lack of control and real ownership is important for you to understand as it should be part of our thinking when determining how we use the audience developed in these channels.
Social Media Management – What’s Next
- Email marketing is another great extension to a successful social media marketing campaign. In the last point above, we address the issue of lack of ownership/control of the social media audience. A great way to overcome this challenge is to develop an email marketing database off the back of the social media effort by endeavoring to convince the social media audience to join the email database through sporadic posting. Once the social media audience has agreed to join the email database,we then have control over the marketing communications that will reach your prospects.
- Search-related social marketing services are also an option to open up a completely new marketing channel.
Social Advertising Lead Generation
This service aims at building a database of targeted leads.
- The service requires a budget for Facebook which is NOT included in the service fee.
- The process runs through a targeted Facebook ad with some form of lead bait, to a landing page where prospects leave their details if they would like a copy of the lead bait. Details get stored in a database for email or other marketing.
- The deliverable of this service is the database of targeted leads for ongoing nurturing and marketing, at a cost per lead that is very attractive.
- This leads capturing strategy generally offers a low cost per a lead, with strong targeting.