What is SEO?
Search Engine Optimisation
An acronym for Search Engine Optimisation, SEO is a blend of strategies, techniques and tactics used to increase traffic to a website by ranking highly in the search results pages of search engines like Google, for example. Industry jargon aside, SEO is to your website what a certain radioactive spider was to Peter Parker – it gives it superpowers.
Is SEO really that important?
Yes, yes and yes. You need your target market to find your website and to achieve this you need to, at the very least, be on the first page of search results. In fact, if a brand wants to compete effectively online it needs to rank within the top ten search results.
- Our insight-driven SEO service uses your market’s most popular keywords, ensuring that your website ranks where it should – highly.
- Our highly-specialised content service combines technical and creative to craft text and visuals that are informative, interesting and effective.
Organic vs. Paid. What’s the difference?
Based on unpaid, natural rankings, organic search results are determined by search engine algorithms whereas paid search are, as the term suggests, ‘paid for’ – allowing you to buy your website’s place in the search engine results page when someone types in specific keywords or phrases.
Put your business on the map and showcase your brand with Google MyBusiness, a useful (and effective) tool that forms part of our SEO strategy arsenal.
LET THE SEO EXPERTS HELP YOU SECURE A BETTER RANKING
Due to the above, we offer all our SEO packages over a minimum of 6-month contracts / 9-12 months for highly competitive key words.
That said, should you be dissatisfied with our services, you are welcome to cancel your contract by giving us one calendar month’s notice in writing.
All SEO services are billed monthly, and are payable upfront for each month’s service. See here for our detailed terms.