We’re well on our way into the second half of 2018, and we keep getting asked what marketing elements businesses should focus on to make sure their digital marketing efforts get the best return on their investments.
As one of Gauteng’s leading digital marketing agencies, we’re always more than happy to help our clients achieve their objectives, which is why we’ve put together this quick post of 2018’s most effective marketing trends (so far).
Data-driven decisions
The proliferation of trackable data is not showing any signs of slowing down. This means your business must make it a priority to implement tools that make it possible to transform the data you receive into actionable information that will help your business grow.
Not only will the growth of big data help you to make your business more agile and able to change and adapt to trends as and when they happen, you’ll also be able to personalise your users’ online experience when they interact with your brand.
Content marketing remains on top
The importance of content marketing doesn’t seem to be going anywhere. Seeing as Google and other major search engines continue to place importance on the creation of new, relevant content for internet users.You should make it a priority to get your content plan up and running. Just be sure that you produce unique, subject-relevant content that speaks to your audience. Not only will this help build trust for your brand, it can also boost your SEO rankings.
Let them take a look
In recent years, video has come to the fore as a digital marketing tool, and it remains as important in 2018. In fact, we’re sure you’ve noticed that all the major social media providers, Facebook, Instagram, Snapchat and Twitter have placed an increasing importance on video. This means that if you want to reach a larger audience, implementing an effective video advertising plan is the way to go.
Never ignore mobile marketing
Mobile internet use has already taken over the bulk of browsing activity world-wide, and if your marketing strategies aren’t incorporating a mobile focus, you’re missing out on the bulk of your potential clients. This also means that your website and all other collateral should be mobile-friendly, as well as your marketing campaigns.
Contact StratDigi today if you need a marketing agency that can help you create a digital marketing strategy that incorporates all these important elements and more.
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